Today, patients are more empowered and more involved in key decisions about their care—from choosing providers to choosing coverage to collaborating on their own treatment plans. Modern consumers also have increased power to advocate on behalf of themselves and others through influential and ever-present social media and networking channels. Enabled by increased access to information and more choices, patients are actively driving a shift in the healthcare industry—discriminating on price, quality, and service. Healthcare service providers must shift, too. To learn more, download our eBook today.