Providing an exceptional customer experience is no longer just another acquisition strategy, it’s a business necessity. A customer experience transformation strategy is more than “turning around” unhappy customers and solving problems after they occur. Instead, it is an intentional process of listening to your customers, removing friction points from interactions and solving issues proactively. If you play a role in defining the experience your customers have with your brand, make sure you understand these 8 simple rules, and how to create the right environment for true transformation.
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